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Types of Protection

What's Protected?  Type of IP Protection   What it means
 Two and three dimensional product designs (e.g. a fabric pattern or the shape of a purse)
Registered designs  The visual appearance of a product is protected, but not the way it works. The owner has the exclusive right to use, sell or license the registered design.
 Letters, numbers, words, colours, a phrase, sound, scent, logo, shape, picture, aspect of packaging or any combination of these
 Trade Marks  A trade mark identifies the particular goods or services of a trader as distinct from those of other traders. The owner has the exclusive right to use, sell or license the trade mark.
 Inventions  Patents  A patent protects how an invention works or functions. The owner has the exclusive right to use, sell or license the invention.
Art, literature, music, film, broadcasts, computer programs  Copyright  The owner’s original expression of ideas is protected, but not the ideas themselves. The owner has the exclusive right to use, sell or license the copyright work.
Trade secrets, confidential information, circuit layouts, new plant varieties
 Other These types of IP rights give creators certain rights and privileges depending on the type of IP protection. This means the owner has the right to use, sell or license the IP.
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